Invest in E-commerce Post pandemic

Booming Ecommerce post pandemic

I think long after Christ Jesus, whose life divided human history by BC and AD; now it’s Covid-19’s turn to mark the history by pre-and post-pandemic generation. A new normal has set in. This pandemic has rapidly changed the behaviour of the people. The Covid-19 crisis has no precedence that the world has ever seen.  Every business owner is facing a big blockage in their business roll out. This crisis has shaped societies and economic order. Changes that have happened can be even permanent therefore invest in E-commerce post-pandemic before it’s too late.

Many small companies have died. Some of them are struggling to survive this crisis and stay afloat. There are a handful of companies that have not only invested boldly but have sustained too. The early adopters thoughtfully geared their business towards this behavioural change and captured the market share to emerge as a leader in this post-pandemic era.

Invest in E-Commerce post-pandemic as the time is right to equip digitally. Most important is to acquire new digital talent so businesses are amply equipped to sustain. This phase is critical for any business to fight post-pandemic challenges. This is relevant to business conditions for both B2B and B2C businesses.

Reinvent the business with a digital model: The core concept of business still remains the same for sales channels, revenue models, customer satisfaction and the likes.  Only that the business has to be digitally acclimatised.

Spend on Technology: Invest in e-commerce site so that the digital spends are properly funnelled. Keep the site in good condition well-oiled technically by SEO. Thoroughly monitor the paid and organic marketing activity.  Above all consistently give out market appropriate messages to keep your potential customers well informed about your products, services and capabilities.

Customer experience rules the roost : Guide them smoothly through the obvious path of purchase for online sale and give them the hassle free human centred UX  design to give a satisfactory shopping experience across devises with technological compatibility.  Nevetheless let the physical store purchases too seamlessly sync to the e-commerce site.

Supply chain viability:   Making the product available to the end customer ensuring that even the last mile connectivity is in place which is the key to success.  Model to replenish goods with proper warehousing is a hygiene issue.

Measurable technology: The success of e-commerce will depend on measurability. This will steer the business towards the meandering path of success. Focused marketing activity to guide potential customers into a purchase and analytical capabilities to ensure timely and automated customer interaction for guided purchases.

Invest right in talents: The new age digital talent will be the need of the hour. As most of the existing employees will not invariably be able to adapt. Let the digital culture be the future way forward

Management Interventions: Let e-commerce have adequate attention. Let the marketing communication be clear and sharp to adhere to the gravity of change to align with the company’s objective to emerge stronger after the pandemic

Post Covid-19 era will strongly and positively impact e-commerce capability. This will glean the winners from the rest. It will definitely bring to light the people with the winning streak.

For free guidance call: 994003096

Impact on India Media Industry over Google’s payment deal with Australia for News

Google facebook to pay for news

Does this mean Australia has belled the cat…. In a way yes.  Though Google has come into an understanding with France.  It was Australia’s deal that has remained as an eye-opener or indeed a groundbreaker of legislation. Australia’s Seven West Media is supposed to have signed a deal with Google under which Google has to pay for the inclusion of news in its search pages. It’s all started with the Competition and Consumer Commission (ACCC) of Australia, stressing upon media companies to bargain monitory benefits for their news feed featuring on tech giants’ spaces. A large number of internet user get their daily dose of news from these tech giants feeds instead of visiting the media companies’ websites.

Media companies were under burden the world over and have been complaining for years that they were not fairly remunerated for their content that generated ad revenue for platforms like Google and Facebook; but the tech companies kept largely ignored.  But Google’s rush to pay up in Australia only exposed how a little threat could sharply alter the behaviour of the global tech. The question largely remains how far governments can go to compel the tech platforms to pay for news.

In the wake of the situation Indian Newspaper society has urged to pass on 85 per cent of the advertising revenue and that the technology giant to ensure more transparency in revenue reports provided to the publishers. The amount the Google or Facebook has to pay will depend on individual companies deal; either it could be pay per click or a fee per month.

This move is absolutely necessary not just to protect traditional media companies from dying due to technological disruption but to give a level playing ground as the content generated and published by newspapers come up with a considerable expense. As it employs thousands of journalists on the ground at considerable expense for gathering and verifying information. 

With the diminishing share of advertising pie with every passing day will this effort bring the needed respite for the fund starved parched newspaper industry. Let’s wait and watch.

 May this be the beginning of a broader reckoning….

More traffic to your website can impact you negatively for the following reasons


Getting more traffic to the website organically is one of the fundamental goals of Search Engine Optimization. This is the major metric that reflects in the SEO report as a key indicator to evaluate the performance of the optimized website.

Driving users into the site using keywords

Once the user gets into the site the user finds the content very shallow or the content shown is not the actual answer for the result of the search. This will lead to increased bounce rate and lower the time on site metrics.  Google in its best effort to give every user the best result for every possible search within the stipulated time tends to take this as a negative signal indicating that the site is not the correct result for the search query.

Content Strategy

Content strategy is poorly executed or there is no strategy at all. The visitors driven into the site find the content poorly written; will negatively impact the intent of the visitor

The sites take too longer time to load

The site’s speed is too poor and the if the relevant images take too long to open up then the site is not user friendly to navigate.  This will be a pitiful experience for the user

Conversion Goal

Quality traffic is more important than quantity traffic.  The objective of SEO should not be to bring in more traffic.  It’s the Return of Investment that has to be focused upon. Converting 50% of 1000 visitors is better than to convert 25% of 2000 visitors. Fine tuning the  goal will save up on resources and achieving best organic results.  More traffic without proper purpose will not contribute to the health of the site.

Backfiring traffic

Paid traffic from other portals to a site that is not optimized technically, without proper infra structure,  funneling or even user experience can back fire. It will have a negatively impact on the cost to be paid for PPC – Pay per click and CPA – Cost per acquisition

Driving useful traffic is more important than just traffic

All the traffic is not the same and more traffic is always not commendable.

Twitter vs Koo

Twitter vs Koo

Whether people like it or hate it ….. The talk of the town is about ‘KOO’. The micro blogging site is gaining momentum. It’s a version of Twitter or to say an answer to Twitter has got  some prominent followers like Minister Ravi Shankar Prasad, Madhya Pradesh Chief Minister Shivraj Singh Chauhan, Piyush Goyal, Isha Foundation’s Jaggi Vasudev , Anil Kumble etc etc. Koo got it’s lime light after Twitter got engaged with scuffle with Indian Government over the blocking of accounts linked to the farmer’s protest.

Koo is available as a website and the app can be downloaded from IOS and Google play store. It works just like twitter and it gives option to link it facebook and linkedin. Launched 10 months ago as part of India’s Aatma Nirbhar Bharat App Innovation Challenge. PM Narendra Modi also encouraged Indians to use the Koo app in ‘Mann Ki Baat”.

The mind behind the app is Koo’s co-founder CEO Aprameya Radhakrishna.  He previously founded ride-hailing firm ‘TaxiForSure and later sold it to Ola for $200 million in 2016

High ALERT – ‘KOBALOS’ A Malware with Linux stain is attacking Supercomputers worldwide


This malware is versatile and is equipped with infrastructure mainly Command and Control structure.  Kabalos are targeting high performance computing clusters and super computers running multiple operating systems.  This new stain of Malware is named ‘Kabalos’ because it mimic ancient sprite from Greek mythology, known to be as a mischievous creature fond of tricking and frightening mortals.

Kabalos functions as a backdoor and is designed to steal SSH credentials / Secure Shell or Secure Socket Shell – a cryptographic network protocol for providing secure remote login, even over unsecured networks


YouTube ‘clip feature’…..?

YouTube cut feature

To contend with streaming platforms such as Twitch, YouTube has come out with a feature to capture short segments of content and share moments from videos or streams. Right now, Youtube has announced that they are testing on the clipping feature starting from today.

Clips on YouTube allows a person to select a 5-60 second segment of the content (video uploads and streams) to be shared on other platforms. If anyone is viewing content from one of the channels in this experiment, then the person may see a clip icon  ‘scissors’ der the video that will allow him to select a portion of the video that he may want to clip. The clip will be played on the original video and loop repeatedly.