I think long after Christ Jesus, whose life divided human history by BC and AD; now it’s Covid-19’s turn to mark the history by pre-and post-pandemic generation. A new normal has set in. This pandemic has rapidly changed the behaviour of the people. The Covid-19 crisis has no precedence that the world has ever seen. Every business owner is facing a big blockage in their business roll out. This crisis has shaped societies and economic order. Changes that have happened can be even permanent therefore invest in E-commerce post-pandemic before it’s too late.
Many small companies have died. Some of them are struggling to survive this crisis and stay afloat. There are a handful of companies that have not only invested boldly but have sustained too. The early adopters thoughtfully geared their business towards this behavioural change and captured the market share to emerge as a leader in this post-pandemic era.
Invest in E-Commerce post-pandemic as the time is right to equip digitally. Most important is to acquire new digital talent so businesses are amply equipped to sustain. This phase is critical for any business to fight post-pandemic challenges. This is relevant to business conditions for both B2B and B2C businesses.
Reinvent the business with a digital model: The core concept of business still remains the same for sales channels, revenue models, customer satisfaction and the likes. Only that the business has to be digitally acclimatised.
Spend on Technology: Invest in e-commerce site so that the digital spends are properly funnelled. Keep the site in good condition well-oiled technically by SEO. Thoroughly monitor the paid and organic marketing activity. Above all consistently give out market appropriate messages to keep your potential customers well informed about your products, services and capabilities.
Customer experience rules the roost : Guide them smoothly through the obvious path of purchase for online sale and give them the hassle free human centred UX design to give a satisfactory shopping experience across devises with technological compatibility. Nevetheless let the physical store purchases too seamlessly sync to the e-commerce site.
Supply chain viability: Making the product available to the end customer ensuring that even the last mile connectivity is in place which is the key to success. Model to replenish goods with proper warehousing is a hygiene issue.
Measurable technology: The success of e-commerce will depend on measurability. This will steer the business towards the meandering path of success. Focused marketing activity to guide potential customers into a purchase and analytical capabilities to ensure timely and automated customer interaction for guided purchases.
Invest right in talents: The new age digital talent will be the need of the hour. As most of the existing employees will not invariably be able to adapt. Let the digital culture be the future way forward
Management Interventions: Let e-commerce have adequate attention. Let the marketing communication be clear and sharp to adhere to the gravity of change to align with the company’s objective to emerge stronger after the pandemic
Post Covid-19 era will strongly and positively impact e-commerce capability. This will glean the winners from the rest. It will definitely bring to light the people with the winning streak.
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