The US has asked Australia to scrap the proposal to make Facebook  and  Google to pay for news sourced from local media outlets. Further it has asked Australia to study the markets further to develop a voluntary code if it’s appropriate.

But the proposed law formulated in Australia has the political support to make Google and Facebook get into price arbitration if the commercial agreement with Australian media has not arrived. Though the US has raised its concerns on the harmful outcome if the consensus was not reached. Australia seems not to be thwarted in spite of lobbying efforts.

The Australian government upped their antenna post the conclusion of their investigations that the tech giants market power in the media industry will lead to the situation that may pose threat to the country’s democracy. The progression of events pointing toward proceeding with mandatory code.

Nevertheless, Google and Facebook may be limiting their offering to Australia.  As of now for every A$100 of online advertising spend, A$53 goes to Google, A$28 to Facebook and A$19 to other media companies in Australia.